This post will answer a very common question that most small business owners have:
What are the most important pages on a website?
We are a website design and Development company in Houston, We often get questions from our small business owners: What are the most important pages on a website? what pages should my website have necessarily? And mostly, this question comes from small business website owners. This is because they have recently joined the digital world. And they are making themselves acquainted with it slowly.
What pages should my website have? This is a very common question online entrepreneurs and small business owners ask when they are looking to develop a website.
When it comes to creating pages for your website, there is a set of web pages that are standard or general, which all small business websites should have. Below is a list of the most common pages that every website should have, and the type of information these pages should feature and include. If you need to create a website, we guide you step-by-step through the process of creating a small business website using WordPress.
Why Do You Need A Small Business Website In The First Place?
Your website is the best chance you have at making a great impression on potential new customers online, and your website is the face of your company in the digital world. Though your outbound content, social media channels, and ads might capture their initial interest, your site is where they’ll end up making a final purchasing decision.
Having a website creates a trust factor for customers. They know what other fellow customers say about you, your history, your location, and other important information.
Don’t have a website yet?
No worries, our special plan for a small business website can give you a kick-start.
Most Important Pages For Your Small Business Website
The number and type of website pages will depend on the nature of the business. But some pages are common that every small business website should have on their website.
A typical way to pinpoint the important pages in a website is to ask:
- Have the highest likelihood of attracting new traffic.
- Form the strongest impressions with new users.
- Have the highest chance of achieving conversion.
- Give you the best chance to sell your brand.
- Are weighted more significantly than other pages by search engines.
With those qualifying factors in mind, Let us discuss what to put on a website for business.
- Home Page:
The home page is the first page most users will see, it should tell everyone who you are and what your company does. Your homepage needs to be well-designed, load fast and look professional. so if you make a bad impression, your engagement with a new user can easily end prematurely. It’s also the first and most important page Google considers when understanding the purpose and function of your site.
A homepage design should have:
- Clear headline
- Interesting and related text/colors/images/animation/video
- Easy navigation
- Upfront contact information
- Brief info about your company, services, and/or products.
- The home page is the most important landing page of your website. Because mostly users land on your website’s homepage and then find their way on your website.
Therefore, if the homepage is not intriguing to them, they will bounce back and decrease your chances of sales.
Moreover, even the search engines crawl through your website’s homepage to gain knowledge about your company’s services and products. And understand the purpose of your website.
It is always a nice practice to include a strong headline above the fold of your home page. This way, you will make the purpose of your website very clear to your visiting users.
- About Us Page:
People do business with other people, and visitors want to learn a bit more about who the people are behind the company. The about page is often one of the most visited pages on any website. This page should give a brief summary of who you are, your company history and what isolates you from the competition.
About Us, page needs to include:
- A brief summary of your company,
- History of your company,
- How you are different from your competition,
- Goals and objectives of your brand, and
- Any other special mentions and accomplishments.
About Us, page gives you the liberty to soft sell your products/services. Give your best shot to convince your visitors about why they should choose you above others.
- Contact Page:
Putting the information about your company and its services is great. But it is of no use if users cannot contact you for their requirement.
Therefore, ask your website design company to create a contact page that communicates well with the users and increase your sales and conversions.
If a user has landed on your contact page it means he/she is very much interested in your services. Therefore, make sure the contact info is out there in all forms:
- By phone
- By email
- Physical address
- Contact form
If for some reason you cannot give a phone number or address then at least mention an email address and a contact form.
The contact form should be small and easy to fill. Nobody likes long essay kind forms to just send a requirement email.
You can also include a few reviews and testimonials on the contact page to build that extra level of trust and confidence for your company.
- Services/Products Page:
When a user lands on your website he/she will try to access the information he’s seeking without wasting any time. As it is there are only 5 seconds for any business website to impress its customers.
Therefore, the dedicated services/products page is mandatory for small business website owners. Mention all the services or products you offer in your services/products page.
This way your potential clients will immediately come to know whether or not your business can help them in their seeking.
If your services/products are too many, then you can add a brief summary of them on the main page. And add links to the respective service/product page for detail information.
This page should also include the benefits of using your services/products and how they are better from your competitors.
- Privacy Policy And Terms & Conditions Page:
Both of these pages are extremely important for your small business website.
A privacy policy page informs a user about how your company will use their personal information.
A basic privacy policy page should include:
- Information about data collected,
- Source of data collection,
- Accessibility of collected information to users,
- Sharing or usage of the collected data.
A company should strictly abide by the information provided in their privacy policy page. If there are any changes to your company’s policies then the update should be made on the page also.
Either ask your local website designing company to make the updates. Or if you have a WordPress website then you can make the edits in the content by yourself.
Similarly, a terms and conditions page is also necessary for your business website. It basically highlights the terms and conditions a user must agree with so as to use your website.
This page should include the terms like:
- Cookies Policy
- Legal Regulations
- Intellectual Property rights
- Copyright Laws
- Third party links etc.
- Moreover, include all the information here which a user has to agree to for accessing the information on your website.
Other Important Pages For SEO Purpose:
- Blog:
It is very important for any small business website to regularly update content on their website to increase their Search Engine Rankings.
And, the most simple way to do this is to add blog posts on your website regularly. A blog page is a snapshot or collection of all the posts on your website.
Therefore, utmost care should be taken to design a blog page to interestingly showcase your posts with a summary beside each post.
- Sitemap:
Sitemaps are extremely important for users and for search engines. They come in two formats:
.xml – for search engines, and
.html – for website users
Ideally, every website should have a sitemap which links to all the important pages on your website. Mostly the favorable position to place a sitemap link is in the footer of a website.
- 404 Error Page:
A page not found or 404 error page appears when a user tries to access a page which has either expired or moved to a new location.
Therefore, website designers should create a 404 page to inform the user about the fact that the page he/she was looking for no longer exists.
Also, give a user options to go back to the homepage or other important pages on your website. You can also include a search form for the user to type the query he/she interested in.
- Other Pages:
There are some other pages that are not mandatory but recommended so as to improve the user experience and SEO rankings.
- Career Page
- Testimonial/Review Page
- Portfolio Page
- FAQ Page
Summary
When you decide to get your website then make sure you have the most important pages included. These important pages are Homepage, About Us, Services/Products Page, Contact Us and Policies Page.
If you are looking for a website design company to create your website, then contact us now.
