Search Engine Marketing
Google Ads is the prime example of Search Engine Marketing. You create ads about your business, services offered, specials, etc. You associate keyword terms with those ads and place a bid for that keyword term. The ad with the highest bid is usually put in the first position on the search engine results page (SERP).
You are not charged for the ad until the searcher clicks on the ad, and it is put on your website. This helps to identify the website visitor as interested in your product or service. Unlike TV and Radio advertising, which blanket a market without qualifying the individual as interested in your product or service. The advantages here are that you can turn your ads off and on depending on your budget or seasonality. You only pay for the ads that are clicked. You have a website visitor interested in the product or service you are advertising.
Google Ads can be very expensive, but you set a daily budget that the search engine tries to adhere to. this helps you to know the amount you are going to spend. In competitive business markets, keyword bids can be $5, $7, $10, or more. It is possible to set up a paid advertising campaign on your own, but it can be tricky, and you want to utilize a pro who can get you the most clicks for the least amount of money.
What’s My SEO Score?
Enter the URL of any Landing Page or Blog Article and see how Optimized it is for one Keyword or Phrase.
