What is Search Engine Optimization - SEO?
Search Engine Optimization (SEO) is the art and science of being listed high up on the search engine results pages (SERP). There are several tools and practices to use to reach that coveted first page of the SERP. The first step is to assess your current rankings and the keyword term selections you are trying to achieve. This is keyword research. and is done through a variety of tools. You determine the best keyword terms that represent the content on your website and the products and/or services you are promoting. Next, you adjust your content to focus on the keyword terms that are most important to you and drive the most traffic to your website. There are techniques to employ to focus search engine spiders on the keywords most important to you. This is called on-page search engine optimization. You will then want to use a variety of tools and techniques to direct the search engine spiders to your website from external Internet websites and services. This is called off-page search engine optimization. Finally, monitoring and adjust will keep you ranking high for the keyword terms most important to you. This is a critical step that is often overlooked. It is necessary because website owners are constantly trying to improve their rankings. Again, tools and techniques are employed. Try the free tool below to see how your website scores on over 60 critical checks for search engine optimization.
On-Page Search Engine Optimization
Every website eMUNICATIONS builds includes on-page search engine optimization. Each website page is optimized for the content on that page. Meta tags for the page title, description, and keywords used to be important. Not so much anymore. Using Google as an example, search intent is what is important now. On-page factors all have to do with the elements of your website. On-page factors include technical setup, the quality of your code, textual and visual content, and user-friendliness of your website. On-page SEO refers to all the elements of SEO that you can control effectively. If you own a website, you can control the technical issues (quality of the code) and the quality of your content. eMUNICATIONS helps with on-page issues as the last step to delivering your website for launch. All on-page SEO issues should be tackled as they’re in your own hands. If you create a website with quality code, content, and usability, it will definitely start ranking. Although not very high rankings, it will take a while as the search engines need to find all of the pages, crawl them, rank them, and index them. Another benefit to ensuring on-page SEO is in good shape is that it will increase the probability that your off-page SEO strategy will be more successful.
Off-Page Search Engine Optimization
When focusing on on-page SEO, you’re doing everything in your power to make your site crawl well and index well. You write great content, have a solid site structure, and your mobile website loads in just a couple of seconds. All is well in the world. Off-page SEO, on the other hand, helps you to bring in those hordes of visitors and potential customers. Both are important pieces of the puzzle. By writing quality content, you can rank in search engines, but by getting a few great, relevant sites to link to that content, you’re increasing the chances that you’ll end up a couple of pages higher on the SERP.
The same goes for building your brand and creating trust. This doesn’t just happen on your site, but mostly off-site. Take Reviews, for instance, these can make or break your business. You need them, but they most often appear on external websites. These are all factors that contribute to your rankings. It’s not only important for you to rank high for your search term, but also to create trust and a sense of authority. Google calls this domain authority. You must appear to be the best search result, not just in a technical and content sense, but also in reality. Popularity, quality, and relevance are everything. Your popularity and relevance are ranked by the websites that link to you. Search engines use links to determine how valuable a piece of content or a particular site is. Getting quality links has always been a great tactic if you’re serious about ranking. And who isn’t?
eMUNICATIONS offers an excellent program in managed search engine optimization. This is a monthly service that provides off-site linking sources from high domain authority websites, guest blog posts on high domain authority websites, blog posting on your website, and more. Contact us to learn more.
Monitoring Your Website Traffic
Google Analytics is an example of a very good monitoring tool, and it is free! It will provide you with a wealth of information about your website traffic, your paid advertising campaigns, and more. Google Analytics is a very robust tool for tracking all kinds of traffic on your website. It also helps in analyzing patterns on your website.
Local Search and Local Directories Optimization
Local search and local directories are everywhere and are very important for businesses serving a small or regional market. For example, restaurants, bars, doctors, dentists, shoe repair, realtors, lawyers, etc. You already use a lot of the sources available like Google Business, UpCity, Manta, Local, etc.
eMUNICATIONS offers an excellent program in managed search engine optimization. This is a monthly services that provides off-site linking sources from high domain authority websites, guest blog posts on high domain authority websites, blog posting on your website and more. Contact us to learn more.
What’s My SEO Score?
Enter the URL of any Landing Page or Blog Article and see how Optimized it is for one Keyword or Phrase.
