Beresford Funeral Services is a very long-time client. The owner has operated two funeral service-related businesses. eMUNICATIONS has built websites for both businesses and has taken the early websites through two major redesigns that updated the appearance of the websites and added extensive functionality to both. BeresfordFunerals.com offers the families they serve online obituaries with slideshows, service information, maps, tributes for the deceased, and flower purchases. It also features an extensive e-commerce implementation, allowing potential clients to view pricing information and purchase funeral and cremation packages directly from the website, complete Texas State forms, and more. The website offers a blog that automatically posts to their Facebook page, displays Tweets, and Instagram photos. All of this functionality is managed through a password-protected administrative dashboard that easily updates the website by the ‘Beresford Funeral Service’ staff. Search Engine Optimization (SEO) was also very important for attracting potential new clients. eMUNICATIONS optimized each page individually with the client’s chosen keyword list. The website is submitted frequently to the search engines and submitted again when content is changed by the client on the site.
