What can it do for you?
Social media provides you with real-time, personal and more powerful interaction with your clients and partners. The tools available make it easier to target your message to particular groups or reach a wider audience than previously possible.
Information released within a social media platform can easily self perpetuate as your audience decides to share with others. For example, if your message is compelling enough and sent via Twitter or Facebook, your audience will find it worthy of sharing with their friends/followers. You’ve just reached that a wider audience through a trusted source; Also, this momentum can snowball causing it to reach hundreds of thousands to even possibly MILLIONS of viewers.
According to Neilsen.com, social networking accounts for 22% of all time spent online in the US. Each one of those participants is a potential vector for your message. THIS is why it is so important to get savvy.
Consider what the GIANTS are doing.
According to Neilsen.com, social networking accounts for 22% of all time spend online in the US.
Microsoft: Facebook page, Corporate twitter, Community programs. Microsoft engages developers and end-users of its entire product line to keep them satisfied and coming back.
IBM:Facebook page, Corporate Twitter account and liberal policy towards employee social media accounts. Check out @IBMWatson on twitter for an example of excellent product marketing. IBM has garnered serious attention for leveraging social media in business.
Google:Facebook, Twitter, and others. Google is so in touch with the promise of social media that they’ve decided to launch their own service (Google+). Watch this one closely.
That’s all fine and good you say, but what about my business, I’m no Microsoft or Google.
Here are a few published case studies:
http://www.casestudiesonline.com/riceuniversity_bakery (Note that there are many more on this site)
Don’t make the mistake of sitting at the sidelines while new technology is changing the world around you. Contact us and we’ll discuss how you can best market your company.