Nowadays, in the times of digital marketing, companies definitely prefer to use SEO. But, for best results, it is essential that the content available on the site is not only relevant but also something that will attract the clients. The site content should be such that it will allow the SEO to promote the site and allow the clients to understand the company and its services, encouraging interactions.
Search Engine Optimization is an ongoing process, you have to keep making effective changes in your optimization strategy to keep your site well working and appearing at the desired position over the web. We make a lot of changes to our site, from changing the theme to adding new plugins, from updating plugins to refreshing the old content. All such things ultimately affect your ON Page SEO Health which reflects in your site’s performance and ranking.
Historically, most web designers and their clients have approached the desktop side of any project first, while leaving the mobile part as a secondary goal that gets accomplished later. Even with the rise of responsive design, many of us begin with the “full size” site and work our way down.
One downside to doing this is that priority is essentially given to desktop/laptop users. Unfortunately, many design elements and functionality that are optimized for desktop computers and laptops do not transfer well to the mobile version of the design.
Search Engine Optimisation is one of the techniques used to improve traffic to a website. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.
SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
Your website is the prime component of your online marketing. Therefore, the ultimate goal of web design is to attract new customers, keep their attention, and move them to act. This to true if you have a business-to-consumer (B2C) model or a business-to-business (B2B) model. How is your website performing?
Social media isn’t just for personal use anymore. Businesses small and large have been using platforms like Twitter, Faceebook, Instagram and LinkedIn for years – to the benefit of their bottom lines. And, if your business is struggling to make an impact, it’s time to make a change.
Search Engine Optimization (SEO) might not be the first thing you think of when designing a new website, but building an optimized framework from the start will help you drive traffic to your site and keep it there.
With our Drupal SEO-checklist in hand, you can build an excellent website that draws customers from launch day. Briefly speaking, here is a bullet list of what to check before the launch day. Below we’ll speak at each point in more detail.
Check that all web pages have unique titles using the Page Title module
Emunications in Houston suggest and do a redesign of websites periodically. Google now shows mobile-friendly websites higher up in the search results. If your website isn’t made to be viewed on mobile devices yet, you’re missing out on opportunities.
Did you know that small businesses should allocate about 8% of their revenues to marketing?
That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their yearly revenue. The SBA points out that in certain industries, a small business may even need to earmark up to 20% of revenue during their early branding years.
But wait, we’re not done with the small business math lesson yet. Research shows that in 2017, an average of 51% of all web traffic came from organic search.
